Smart marketing is about the use of data, context, meaningful metrics and actionable insights to better connect to target prospects and customers in both traditional and digital communications. Using the most sophisticated platforms and tools to be effective and efficient and achieve desired outcomes and embedding a disciplined and structured approach in marketing planning to realise a real Return on Marketing Investment.
Leveraging Influence and Building Relationships
In a world where customer experience rules, business need to understand what customer-centricity really means. They need to develop the capability to build open and consultative relationships across the business, with suppliers and outsource partners. The must develop influence initiatives to uncover new business in existing key accounts, improve coverage, engagement and customer satisfaction.
Practicing Contextual Marketing
Content is content. In an information rich, time poor and instant access world, context is king. Driving user engagement requires a marketing strategy that optimises content for relevance, usefulness, accessibility and personalisation. Context makes the marketing message unique for each consumer – it makes it personal, efficient and successful.
Integrated Channel Engagement
Customers want to be instantly engaged through different channels and expect a seamless experience. They want their experience to be seamless across multiple channels, for different activities and at various times of the day and in ways they choose to be engaged. Marketing plans need to encompass real-time, mobile ready content, leveraged customer data for personalisation and cut-through and, contextual messaging to maximize their experience.
Effective Digital Marketing in B2B and B2C
Bringing together digital presences on the web, email, social and mobile to enhance the user experience and achieve maximum return marketing on investment. Easier said than implemented.
What I speak about
The Connected Business
Iggy discusses how cost-effective social media tools can be smartly leveraged by businesses for commercial benefit. Delivered in a practical and interactive style, this presentation is guaranteed to provide insights and ideas on how to engage, interact and stay relevant in an increasingly connected business world by becoming a connected business.
Using Social Media to Generate Business
Iggy relates how a business of any size can establish an online presence that generates awareness, inquiries and leads using key social media platforms. He uses both local and international case studies across a number of industries to showcase potential business opportunities. It contains practical insights and ideas on how to be best positioned in an increasingly connected business world by taking advantage of an integrated social media presence.
The Business of Technology
The next generation of information technology and communications is about two major business dynamics: convergence and connection. Technologies such as mobile, wireless, artificial intelligence and machine learning will converge to provide businesses with increased flexibility and productivity. It will also enable greater connectivity to information, experiences and transactions with customers, prospects and suppliers at an instant and global level to expand the scope and range of business opportunities. Iggy discusses the trends and insights in converging and connection technology and relates how businesses can practically leverage these for optimal commercial benefit.
Effective Networking Online – The Social Networking Opportunity
Business people now realise the importance of having a network of connections to call upon for assistance if required. The proliferation and adoption of social networks such as Linkedin has facilitated the ability to build and manage professional networks online. There now exists an opportunity for business people to create and nurture personal and commercial opportunities from these networks. Iggy discusses how online networking can be smartly leveraged to create and influence potential social and business opportunities.